After the "summer break" again a hamburger ideas salon as a cozy Autumn discussion. On 13th November to 19:30 it in the kitchen workshop 's that time again.
The theme this time revolves around something tangible, known to everyone. It's about books . So this leaves old-fashioned collections full of stories and knowledge becomes obsolete faster and faster.
More and more books are therefore already become electronically (keyword eBook) or are on their way there. Paper is a lot of content "to be patient," or simply too expensive. 
The number of books is constantly increasing, the half-life of the public eye drops for them. Why drive so the print cost? The wonder now many publishers. Amazon Kindle eBook reader this is one of many symptoms.
But printed books are therefore really just old-fashioned? If we all just move to the reading of eBooks on screen or readers?
ideas-owner Hans-Jörg Ziegler says: No, quite the contrary! He sees, despite or even because of the exploding number of digital text in the form of so-called PDF documents a growing need for printed documents. They are easy to read for the foreseeable future much easier. The haptic dimension of reading is not only convenient and flexible in many situations, but is relevant to the possible inclusion of the easy read.
However, says Hans-Jörg Ziegler, should yield to the pressure of the printing of the real needs of readers. To succeed, he must adapt to the trend towards greater flexibility and customization, as well as that of commodification - that trend as they have already reshaped the way we deal with cars, clothes and music. Print-on-demand services have been a first attempt to combine digital and physical world to new text in this regard. But print-on-demand - or better: publishing-on-demand - is still too ponderous, too bureaucratic and there is literally not practical from the perspective of the reader.
why would Hans-Jörg Ziegler a Introduce idea that defines the connection between electronic and tangible texts really contemporary. with their electronic and printed works are on equal footing. With the digital age it is not "free book" or paperless, but the paper has a proper place after its use. Neither paper nor electronic media are an end in itself.
Who wants to hear and then discuss how can we imagine the future of dealing with books and electronic texts beyond the current possibilities, should the 8th Ideas come Salon. followers of "Reading with haptic dimension" will have their joy - and also get copies of the book Touching the future.
interests register at least 6.11. informally by email to: info [at] ralfw [dot] com . The small admission price as always 5 EUR. was
ideas about the owner
Hans-Jörg Ziegler most recently as project manager at Steinberg Media Technologies GmbH operates, where it has international software and hardware / software integration projects conducted. Previously, he has a self software both in media and industrial applications designed, developed and brought to market. In addition to graduating with a degree in engineering, he currently writes part time on his master thesis on agile project management.
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