Getting Waxed After A Bet

7th November 2008 Show Hamburger ideas - Obolus

you stand in line at the supermarket. You slowly move up to the checkout. While you put your purchases on the tape, tear, lost in thought a mite-Bon from the block near the cash register. The cashier will name the price of 23.72 EUR and thanks you for your donation. 23.80 EUR you and look forward to, so simple made a small contribution to a good thing to have.

This raises Loring Sittler , Berlin, the idea holds the ideas of 10 salons July 2008, the future of shopping in retail before: millions of people donate each day for your purchases in the supermarket, the drugstore, flower shop, etc. million in a department store "in passing" small amounts 1-9 cents. When paying, you simply allow the business to round up the amount to be paid to the nearest 10 cents. The difference between the price to be paid and the rounded head of the business then amount to 100% more as a donation.

Loring Sittler, this concept under the name "mite" on behalf of a large retailer developed. Before his conversion, he still wanted to obtain feedback on the ideas of the salons. His question: How to assess the participants of the ideas salons the potential of this way to generate donations? To win, according to Loring Sittler is a fundraising volume in two-and three-digit millions.

Initial feedback from participants was very positive. All could imagine, in this way often very simple and very contribute to good ends. While the process is straightforward at the box office, it is easy to leave a small amount. The benefits are indeed not only in good conscience, but also in a not so kleingeldbeschwerten Portemonaise.

Interestingly, the but also the drive behind the mite initiative. She is not born from a suddenly awakened Gutunternehmertum retailers, but from the desire to reduce the handling of small change. Cash costs retailers as much money as the ideas salon experienced participants. would reduce costs and any company, it has to be transported, it must be counted, it must be ordered, it can easily lead to discrepancies in the cash register, etc. The money that is generated costs.

One way would be as consistently smooth prices and the abolition of the small quasi money. Another approach would try to increase the percentage of payments by card. Both paths are However, obstacles in the way, above all psychological. Buyers can be happy with "crooked" and are now attracting prices in Germany still fixated on their hard-earned money and kept by hand in the stock market.

The mite-concept seems to be in this situation, a third way that the whistles - links - reducing cash costs - with pleasure - ruffördernde donations generation. Loring Sittler has therefore introduced mite under the heading "Corporate Social Responsibility (CSR): the retail would be used with the introduction of mite for good causes.

The participants will have of ideas salons understood and rewarded - but the concept had a disturbing taste for them. For it meant genuine CSR, a company that not only supports the generation of donations, but also gives itself. The concept of a donation of retail mite itself was not provided. The only reduced its costs, acting as a promoter of the initiative, direct the donations on the buyer - and media attention is on the stage, when donations transferred to the recipients or their representatives.

generated Despite the agreement to form in the mite donations, and all the will to take part was to provide participants with the distribution of donations load then in the end to unfair. At this point, inflamed the minds - but without reaching a consensus. Loring Sittler had after an intensive two-hour discussion, unfortunately, already back to Berlin. The salon hopes ideas yet to have the basic idea of mite help - especially through the critical objections to the CSR label. We are focused on whether mite is introduced in 2009, as Loring Sittler wants.