Twilight is not least since the highly anticipated sequel to the movie screens (and Robert "Edward" Pattinson) back into the Kitchen and an end, thanks to tight production schedules of the film crew for the time being in sight, is the third part as good as in the case. But the vampire saga is a reality in the world of cosmetics collection. Reason enough, the whole spectacle to see exactly once.
In August of this year has been announced in the U.S. that has acquired Twilight Beauty a cosmetics manufacturer, the license of Summit Entertainment's big screen adaptation of the novel series by Stephanie Meyers, to risk the attempt to bring out two self-developed lines of cosmetics, the to envelop predominantly female fans of the books and movies also comes make-up with the very special "Twilight feeling". (Our avowed "Twilight" fan Mara had to time here in Germany a Video announcement on their YouTube channel made.) Meanwhile, some months have passed, at first you could read more regret in the German beauty community that the products initially be available exclusively in the U.S. would shortly later Ebay set thanks American traders who ship to Germany, out at least as an alternative.
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But the products really something or are just overpriced pieces of lovers?
The answer is certainly not that simple. Considering that it is the "Twilight" fans in the U.S. to 50% on women aged between 13 and 21, seem to For example, prices of $ 18 for a lipbalm, lips and maintain the same time give them to a blood-red color, some abundant. Whether it is simply truth in a color rich lipstick or really a "toned Labello" is, is undecided, so does Twilight Beauty but definitely in the upper price segment.
more beautiful appearance than substance? This biased assumption in the first approximation of brand and product range may force themselves initially added. That is here stirred vigorously for months in the marketing drum and would like abhaben each a piece of the "Twilight" cake, is also clear. And yet you have to be a Twilight Beauty - namely, that they cobble their boots quite solid and have a clear line. If it is asserted in the FAQs that are behind the brand real "Twilight" fans, so I like them believe that somehow even if I look up every detail lovingly laced design and product selection, and the fact that they are capable business people with a not entirely stupid idea seem to be that one really can hardly be interpreted as negative, so everyone has to watch out for himself. From normal consumer perspective, it may not be of the groundbreaking must-haves in terms of make-up, which stand for top value for money and certainly inspire complete with new cosmetics landscape. From an industry perspective is happening here but quite an interesting development: "Fandom meets make-up". How well this can actually work already established brands discovered recall such as the "Barbie Loves MAC" collection of industry size, and consider the many "Hello Kitty" conditions in pots and Tiegelchen have pressed into H & M Beauty Box. Granted, I may not be a "Twilight" fan, but I'm a big movie and series-freak. And as such I expect this form of development of "Merchandise" means a meaning and I'll admit, I too would appreciate such a beautifully crafted set and issue a "fan-€" more to me for example, deep inside a few moments such as "Kahlan" feel out of my current favorite series "Legend of the Seeker" when the products achieve satisfactory to good results. Yet only hope that other producers do not pick up this trend, wild purchase licenses and much less lovingly capture the next "Transformers" saga cosmetically do for a quick dollar. Ok, the comparison is ... but you get the point, right? In this sense - Bis (s) the next time!
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